Actual Madrid lengthen world take care of Nivea Males to 2025

September 12 – Actual Madrid have added one other three seasons to their sponsorship with Nivea Males, taking the partnership by means of to 2025.

Nivea first began working with Actual Madrid in 2015 in chosen territories, earlier than changing into a world accomplice in 2017. The present season is the tenth that the 2 have partnered.

“I’m extremely happy that we’re persevering with our profitable partnership with Actual Madrid,” says Oswald Barckhahn, Member of the Government Board at Beiersdorf, answerable for Europe, USA / Canada.

“Globally, 55% of males are soccer lovers and it’s the preferred sport in a lot of our key markets. For NIVEA MEN, the partnership provides a novel alternative to energetically and emotionally attain our goal group with our grooming and skincare experience.”

Activation inside the new settlement will concentrate on digital with a goal of reaching  a youthful demographic by means of extra participating content material and the ‘care’ theme of Nivea’s campaigns – each personally and in a wider context.

“This partnership unites two indeniable champions with world attain,” says Grita Loebsack, President NIVEA.

“Transferring ahead, we’ll take an much more digital method with the purpose to discover new channels and be taught from one another on a world scale. On the identical time, we wish to convey skincare experience to all generations on and off the pitch.”

No worth was given for the prolonged deal.

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